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The Future of Festival Programming Starts Here

The International Festival Forum (IFF) is the world’s leading meeting point for music festival booking. In 2027, it arrives in North America, with the launch of IFF LA.

Welcoming delegates from across the festival and outdoor event market in North America and surrounding territories, IFF LA will bring together key buyers and sellers of talent this September.

Backed by leading international booking agencies and supported by top live music organizations, IFF has facilitated millions of dollars in artist bookings and helped launch the careers of globally recognized talent.

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Who Can Attend IFF LA?

IFF LA invites delegates representing music festivals, state fairs and major outdoor summer events.

Ensuring the right mix of buyers and sellers of talent are in the room, the first edition of IFF LA will be capped at just 500 attendees, we welcome:

  • Music festival and live event organizers and programmers
  • Booking agents representing a roster of artists
  • IFF LA event partners – find out more here
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Why Should I Attend IFF LA?

IFF LA will bring leading festival and outdoor summer event promoters and booking agents together in one room.

  • Connect with an audience of industry peers and key decision makers
  • Discover the next wave of future festival headliners
  • Supercharge your festival booking over 2.5 focused days, in-person meetings, face-to-face connections
  • A conference program dedicated to festival booking & the agency business
  • Expand your network across North America and international festival markets
  • Position yourself at the center of the global festival booking community
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IFF Daytime

Attendees can expect a mixture of social and structured programming, with a single focus on artist booking that underpins every element.

Expect conference programming dedicated to festival and outdoor event booking, keynotes & workshops, hosted parties and social events, agency pop-up offices, speed meetings and curated networking moments, complimentary lunches, and private meeting space for all delegates.

IFF Nighttime

By night, IFF LA’s showcase schedule will bring the world’s top booking agents and festival programmers together across multiple legendary venues on Sunset Strip.

Programmed in partnership with our agency partners, IFF LA’s curated program will include future festival headliners and fresh, high-impact talent.

These shows are targeted showcases built for decision-makers. Performances will take place in venues where careers have been made for decades – and in front of the exact bookers who can take an artist from intimate venue to festival main stage.

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