Launch of IFF LA celebrated in media

As anticipation builds for the inaugural edition of IFF LA this September, the event has already received significant attention and support from across the global live music and festival industries.

Featured by leading music business and live events media platforms including Pollstar, IQ Magazine, Celebrity Access and Magnetic Magazine, the event has received widespread recognition for its ambition to create a dedicated meeting point for festival booking and live event networking in North America.

Building on the success of International Festival Forum (IFF) in London – widely regarded as one of the most influential events in the global festival booking calendar – IFF LA has quickly established itself as one of the most talked-about new additions to the international conference landscape.

IFF LA’s unique focus on connecting festivals, live outdoor events, promoters and booking agencies through highly targeted networking, pre-arranged meetings and showcase programming enables delegates do months’ worth of business in just 2.5 days.

The announcement of major agency participation has also generated significant industry conversation, with many of North America’s leading booking agencies already confirmed as founding partners. This includes CAA, Ground Control Touring, High Road Touring, IAG, outer/most, Paladin Artists, ROAM, TBA Agency, The Team, UTA and WME – reinforcing IFF LA’s position as a major marketplace for festival and live event bookings across the US, Canada and Latin America.

In addition to agency support, the launch has attracted interest from festivals, talent buyers and event professionals looking for a more focused and efficient environment to build relationships and discover emerging talent.

IFF LA also taps into the growing demand for meaningful in-person industry events that combine business opportunities with artist discovery and networking. With showcase programming taking place across iconic West Hollywood venues, and conference activity centred at The London, West Hollywood, IFF LA is set to offer delegates a uniquely connected Los Angeles experience.

Further announcements surrounding showcase line-ups, speakers, conference programming and partnerships will continue throughout the summer as momentum builds toward the inaugural edition.

IFF LA takes place September 14–16, 2026 in Los Angeles. Apply to attend here.