Keynote: The Art of the Lineup In Conversation with C3 Presents’ Huston Powell

As one of the senior promoters for C3 Presents, Powell helps shape the artist lineups behind some of the world’s most influential music festivals, including Lollapalooza, Lollapalooza’s international editions, and Governors Ball.

In this keynote conversation, Powell will discuss the evolving role of talent buyers in today’s live entertainment landscape, from discovering emerging artists and identifying cultural trends to building lineups that resonate with diverse global audiences. The discussion will explore artist development, festival programming, industry relationships, and the business considerations that influence booking decisions at the highest level. Attendees will gain rare insight into how major festivals are curated and what the future of live music programming looks like in an increasingly competitive market.